We are currently living in a new digital era and if you don’t redefine your business to fit into this environment, you are most probably going to fall behind. This is where digital transformation becomes a vital asset: Digital transformation is the process of using digital technologies to create new — or modifies existing — business processes, culture, and customer experiences to meet changing business and market requirements.
Thinking, planning and building digitally sets you up to be agile, flexible, and ready to grow. Below, we discuss how you can make digital transformation a reality. The next steps can assist you with developing a digital transformation strategy in a way that enables you to make the changes required for your company in the most effective ways.
1. Analyse your company culture:
The people in your organisation, the products and services you offer, and even your location impacts the effectiveness of your digital transformation. By analysing your company culture, you can determine how well a new technology will take root in your work environment.
2. Set business goals:
It might be tempting to implement new business technology only because everyone else is doing it, but the truth is, if you jump into new technology head first, you will drown. It would help if you waited for the perfect timing, and be diligent and strategic about technology and how it fits into your company culture.
3. Document the risks:
It goes without saying that there are risks involved in digital transformation. Most companies are aware of these risks, but they fail to track those risks over time. Analysing and discussing risks simply isn’t enough.
4. Test your tech:
Once you have analysed your newest implemented technology and documented its possible risks, the next step is to run pilot tests. Pilot tests don’t just help you to spot potential bugs and flaws, and it also indicates how your new technology will impact your business and culture.
5. Ask for feedback:
The most effective and efficient way to request feedback might involve conducting a survey, holding multiple focus groups analyse the data from each pilot, or doing all of those activities multiple times. Analyse everything you can about the pilot test, and seek feedback well before implementing your latest technology into your workplace.
6. Implement new technology:
Once all the steps above have been actioned, it’s time to phase in new technology. Trust the analysis and pilot test that you have done, and do a full roll-out of the latest technology.
7. Keep analysing the feedback:
Your digital transformation isn’t complete once you have implemented the relevant technology. Often when companies analyse the latest technology that they have achieved, they realise that there is more to be done and other changes that they need to make. Don’t just assume that the technology has worked and everyone in the office is pleased with it.
Overall, matching technology with your own company culture, the risks your company has, and the business objectives will produce the best, effective transformation strategy.