Making digital transformation a reality
September 10, 2021
DIY Website Mistakes
October 8, 2021
Every marketer dreams of miraculously improving their organic reach on Facebook. Facebook is one of the best choice platforms for your business to have and maintain a strong social media presence. The reason? Almost everyone with access to the internet is on Facebook, including your target audience. Facebook has the most extensive user base, making it extremely easy for you to interact with possible future customers. However, if you’re not utilising the appropriate strategies, your organic reach will be quite poor.
Today, we list our top tips for improving your organic reach on Facebook. We hope that these tips will help your Facebook page to flourish like never before:
Share engaging video content
Video content is becoming more and more popular on Facebook and has been proven to improve real engagement. If you look at the stats, a whopping eight billion-plus videos are being watched on Facebook every single day. So if you want to increase engagement and boost your Facebook organic reach, it’s time to add a video to your social media content strategy.
Use Facebook Live to your advantage
Since it was launched in April 2016, Facebook Live has helped numerous businesses connect to their followers at a much higher level than other types of content. If you want to improve your companies credibility on Facebook, you need to consider this powerful tool. When compared to regular video content, people spend 3X more time consuming content broadcasted through Facebook Live, which makes it one of the most effective broadcasting tools we have on the web right now.
Take a look at what your competitors are doing
Sometimes you are so focussed on your own marketing strategy, that you don’t stop to have a look at what others are doing around you. There is nothing wrong with monitoring your own content, but looking into what your competitors are doing gives your marketing strategy an extra edge.
Stay away from “click-bait” content
When you post high quality, relevant content on Facebook that your audience likes, it becomes easy to engage them – leading to natural conversations that are valuable in Facebook’s eyes. Consider creating natural discussions on topics that will elevate your brand. The more natural these conversations are, the better it is because ‘engagement bait’ type of content will only backfire.
It would be best if you never asked your fans to comment on your posts, like your content, or tag it.
Choose quality over quantity
When the focus is on “more”, then you run the risk of inconsistency and posts that lack good quality. Years ago, when Facebook wasn’t as popular, posting more content worked well because it helped you get more views. However, today, your Facebook marketing strategy could be suffering due to this mentality. Putting quantity over quality is not a smart move.
Remember that Facebook, like any other online marketing platform, wants to optimise the user experience. If your organic content does that, it will be shown more to users. If you follow our top tips, you are guaranteed to share some of the best organic content, up to date.
