How to create shareable content

Are you a content creator? If you are, then it’s safe to say that you desire for your content to be distributed and shared as much as possible. Unfortunately, creating sharable content gets more challenging every day.

Algorithms on social media have made it more difficult for organic content to be discovered, and as more businesses are taking their marketing strategies online, it is making social media platforms noisier than ever.

Standing out online is not as easy as it used to be, but it’s not an unattainable goal. If you are up for the challenge of standing out in a sea of people fighting for the precious attention of consumers online, then the following blog is for you.

Below we share some insightful tips on how to create content that not only gets seen by your audience but shared as well. If you apply the actionable tips in this blog, your followers will most likely feel more compelled to share your content.

Find out what your competitors are doing:
Competitive research is one of the easiest ways to find out what type of posts people are engaging with and ultimately sharing.

Take out your magnifying glass and find out how your competitors are getting their followers to share their content. If your audiences overlap, this is a great method to find out what they are interested in.

Be relevant:
Your audience started following you because you have something valuable to offer them. To keep their attention, you need to create content that resonates well with their interests.

If you have an Instagram page dedicated to nature photography, people will likely lose interest in your content if you start posting about cosmetics. On the other hand, if you post relevant content that fulfils your audience’s needs, they will most likely end up sharing it.

Use a strong CTA:
Tell your audience what to do with your eye-catching, sharable content. Your audience needs to know what to do with the content you put in front of them. Pictures are great content to share, but on their own, they might not be inspirational enough to call your followers to action a share.

Be direct in telling your audience what you want them to do. Encourage them to share your post.

Craft an eye-catching headline:
Everyone knows that first impressions can make or break content engagements. It doesn’t matter how good your content is if no one ever takes the time to read it.

Try incorporating the following into your titles:

• A promise: Everything you need to know about wildflowers
• Numbers help your readers know what to expect: 5 steps towards a brighter garden
• Questions stimulate curiosity: Is red roses on Valentine’s day still a thing?
• “How to” articles: How to take care of indoor pot plants

Creating sharable content is not easy, but your hard work is guaranteed to pay off. When your website traffic skyrockets, all your efforts will be well worth it.

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