Did you know that a staggering amount of people and business owners have absolutely no idea what SEO is and what it entails? We hope to change those statistics, one person at a time. Therefore, before we give some insightful tips as to how to improve your SEO, let us explain what SEO is and why it is so vitally important.
SEO stands for: Search Engine Optimization.
SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic.
In essence, it is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword, broken down further – SEO is the magic you have to work on your online content in order to make Google very likely to include your post, website, product , etc. as one of the top results whenever someone searches for that keyword.
Why is this so important? The goal of a search engine is to provide unbiased results that deliver information you are looking for as quickly and as accurately as possible – it keeps the search results fair. Users trust search engines, and achieving a top spot in search engine rankings signals to searchers that your site is a credible source. The higher you rank in results pages, the more clicks and traffic your site will generate. SEO also improves user experience, making it more likely for customers to become repeat buyers. As an added bonus, it is also highly cost effective.
Below, we have listed some tips and tricks and techniques to improve your SEO ranking and ensure more traffic and visitors:
When creating a website or uploading online content, the main purpose is usually to get the project online and working. You’ll almost certainly miss important points, which can be problematic for your page’s ability to rank in search engines.
Internal links are backlinks from one page on your website to another. They help visitors navigate from page to page, distribute ‘link authority’ throughout your site, and Google also uses their anchor text to understand context.
Content audits involve analyzing all pages on your website to see whether they should be kept as is, updated, consolidated, or deleted.
Caching helps speed up your website for visitors, and there are a couple of reasons why that matters. Page speed is a ranking factor on both mobile and desktop and the probability of a visitor bouncing increases as page load time goes up.
It doesn’t matter if you rank at the top if no one clicks through to your page. To “sell” searchers into choosing yours over the rest, you’ll need a compelling title tag and meta description setting you apart from the masses.
Links are a signal to Google that your site is a quality resource worthy of citation. Therefore, sites with more backlinks tend to earn higher rankings. There are a number of link building strategies used to get external websites to link to yours:
You have spent time, effort and money creating your content. Instead of posting it once and forgetting about it, make it last longer and increase its effectivity by changing it into different formats, such as video or audio.
While having a privately hosted domain won’t affect your search rankings, having shared hosting may cause your site to get indexed less. Search engines index based on IP address and when they are multiple IP addresses, search engines can get too many signals.
Don’t optimize without considering the context of your analytics first. Use content analytics tools to evaluate opportunities and get deeper insights into trends and behaviors.
Installing an SSL Certificate and moving your site to HTTPS inspires confidence in site visitors by increasing your legitimacy.
The above-mentioned tips form a small but vital part of a wide variety of techniques that can be implemented in order to better your SEO ranking. If you would like more advice regarding anything SEO related or would like to book a consultation in order to see how we can help you improve your SEO ranking, please contact us straight away.