It’s pointless to spend valuable time and resources on creating innovative and well-thought-out marketing emails if it never arrives in your recipients’ Gmail inboxes. Luckily, there are various ways to decrease the likelihood of Gmail thinking that your emails are spam-related. In today’s blog, we share some top tips on how to increase the chances of your emails ending up Gmail’s primary email tab.
Instead of spending endless hours researching generalized tips on keeping your emails from getting caught by Google’s spam filters, review Gmail’s own, convenient guidelines instead. When you are sending out cold emails to recipients with Gmail accounts, we advise that you learn the Gmail guidelines off by heart. Become aware of the service’s current recommendations for bulk emails, and whenever you have the time, revisit them in case of any changes that you should be mindful of.
When you read through Gmail’s guidelines, you will see that some things boost your chances of landing in your recipients’ primary email tab. One major advantage is when your company’s email address is added in the recipient’s contact list. Therefore you need to frequently encourage your subscribers to add your company’s email address to their contacts.
Another critical change is when your recipients mark your email as important. Motivate your subscribers to click on the flag icon, directly to the left of your email address in Gmail’s inbox list.
Consider featuring some characteristics in your emails that aren’t purely promotional, because this will increase your likelihood of landing in recipients’ primary email tabs. If you can include your recipient’s first name into the email, your emails won’t only be more appealing, but the chances of it getting caught by spam filters are next to nothing.
Any massive email sprees instantly put email providers on high alert. Even if you are sending marketing messages that you know your audience wants to read, send it in smaller batches. Break your recipient list into sections and consider sending your emails over the course of a few days.
Whether you are interacting with someone for the first time or emailing a loyal customer, making emails prominent isn’t always easy. We hope that these tips will help your emails to land in recipients’ primary inboxes.