Brand management is the term used for building and managing a type of service or product. It consists of identifying factors unique to your business, such as your company name, -logo, specific designs, and symbols. Consistency is vital if you want to manage your brand successfully. Creating a repetitive brand allows consumers to familiarise themselves with the feel and personality of your business. When you create a face for your business, brand value gets added to it.
It is not easy to manage a brand that is consistent over a long period. Branding guidelines are not just vital for big corporate companies; it is crucial for small businesses just starting up as well. Branding guidelines and rules need to be implemented for a consistent identity to be maintained.
If you strive to develop brand consistency, consider developing a brand style guide. The primary function of a brand style guide is to be a reference and guide for how your business gets displayed publicly. It makes it easy for employees and partners to promote the brand consistently. A brand style guide outlines basic rules in numerous different areas; this can range from allowable typefaces, color palettes, and the company logo, to the tone in which content is written and the emotion connected to the brand.
Businesses with recognisable and reliable brands are seen as ones that take pride in their uniqueness. There are many compelling reasons to have a brand style guide; here are some of them.
A brand style guide develops a consistent brand identity that is recognisable even if several different people design content for the brand. It is key to have a brand style guide because it consists of the guidelines for maintaining a unique brand. It is, therefore, crucial to spend the necessary time and money to establish the perfect brand style guide for your company.
Do you want an individualised brand style guide for your company? At Pixel Perfect Interactive we will design a personalised Brand Style Guide just for you!