It’s 2020 and by now, technology has taken over. Unfortunately, not in the sense where we have flying cars and teleportation machines, but most definitely when it comes to older practices being phased out by the internet. A gold mine of information becomes available to you at the stroke of a few keys and BAM: 1000000001 results later…. Which source of information do you choose? Time is valuable and so is credibility – so surely the links that display first are the best options to go with? If your website/online content doesn’t come close to the higher ranked listings and business has been slow or you’re trying to up your sales, it’s time to look in to SEO.
SEO is the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. It has become a fundamental part of digital marketing and has the ability to highly impact your sales and monthly revenue.
Below, we have listed a couple of excellent reasons as to why your business could highly benefit from proper SEO.
Trust and Credibility
By ranking high on search engines, your business builds trust and credibility with your audience – users are more likely to trust a brand with a good web presence.
Better user Experience
An excellent user experience is one of the most significant ranking factors. Certain elements (such as a mobile-friendly design, low bounce rates and good integration of media) are all important for providing a great experience for your visitors as well – by optimizing your site for SEO, you’re automatically also improving your user experience.
Long-term investment strategy
If implemented correctly, SEO can be extremely long lasting. With proper SEO analysis up front, you can stay on the front page of search results for years, without spending money in the future. The more time and effort that is committed to SEO, the better and longer a website stands to being a worthy contender in its market. SEO isn’t an expense – it is a long-term investment.
Cost effective ROI
Over years, SEO has been proven to be one of the most cost-effective forms of online marketing, delivering a higher return for every cent invested into it over time. The ongoing effect and impact of SEO continues far beyond the time you invest into a campaign, because the momentum will sustain for many weeks, often years, making SEO very cost efficient as a marketing choice.
Improves brand awareness
As traffic increases on a site, users are more likely to become familiar with their brand. As users become more aware of the brand, they begin to trust it and associate it with certain keywords because of SEO. The more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand.
SEO provides trackable and quantifiable results. An SEO agency is able to track nearly every aspect of their strategy, like increases in rankings, traffic and conversions. Comprehensive analytics also provide the ability to drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your website. SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online.
Impacts the buying cycle
Customers do their research. That’s one of the biggest advantages of the internet from a buyer perspective. You may have the best website on the Internet, but if potential consumers can’t find you buried in search results, you’ll end up losing business. A greater part of SEO is not only enhancing the visibility of your business, but doing so by providing relevant content regularly to consumers.
There are millions of opportunities for your business to become found on search engines. Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement. Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website.
Compete with bigger companies
Irrespective of who you are and what you offer your clients – there will always be a company that is bigger and better on every level. SEO provides you with the ability to compete on a larger scale, even without the same financial resources of a larger company. It can help you optimize your strengths in order to help you stand out and be unique, helping to promote growth.
It is here to stay
So long as search engines and algorithms exists, SEO isn’t going anywhere. SEO’s importance will only increase as time goes on, so there’s no better time than the present to start putting together your strategy. Tactics and best practices for SEO will continue changing and evolving, so it’s important to stay well-educated and updated on these trends in order to increase your chances of falling into and remaining in a top spot.
Implementing strong, quality SEO on a brand’s website and digital properties is always going to be beneficial to that brand and its marketing efforts. Pixel Perfect is an interactive brand agency, specialising in SEO that you can trust. We can offer the perfect partnership to take your business above and beyond your expectations. Contact us to arrange a consultation!