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The importance of responsive design

  |   Pixel Perfect News

First and foremost, I am sure that many are thinking “Responsive… what?” Let’s quickly look at the definition of responsive design:


“Responsive design is a graphic user interface (GUI) design approach used to create content that adjusts smoothly to various screen sizes. Designers size elements in relative units (%) and apply media queries, so their designs can automatically adapt to the browser space to ensure content consistency across devices.”


Take note – not to be confused with mobile responsiveness/mobile friendly website. A mobile friendly site may look good on mobile devices but would be harder to navigate on devices with a higher resolution. A responsive website is a website design that allows your website to adapt to the size of any screen it is being viewed on – such as a desktop, phone, or a tablet. Users won’t ‘notice any difference’ in your site’s general appearance on their screen.


With the staggering growth of technology and the usage of various devices with internet connectivity, it has become absolutely essential to ensure that you are providing your website visitors with the very best, user-friendly experience in order to ensure complete customer satisfaction. This means, you also need to ensure that your website looks equally as good on ANY possible device – hence the necessity of a responsive design.


Other benefits of responsive design include:


Cost effectiveness

With responsive design, you only need one set of content for your site. As a result, you can save yourself the time and money you would otherwise spend creating entirely different sets of content for display on different devices. Responsive design offers you a lower maintenance cost as compared to running two versions of one website.



With responsive web design, all content and pages are flexible across all screen resolutions and devices. Whether you’re viewing a website on your smartphone or a laptop, it will be a unified set of content, irrespective of newly released technology or devices. Flexibility is a huge advantage when you need to make a quick alteration or add something to your website – you only have to do it once.


User experience

User experience is absolutely vital to website owners. You want people to enjoy your site, enjoy an optimal user experience and come back in the future – translating into a positive perception of your brand and business. If potential clients visit your website and encounter issues such as slow speeds, bad mobile integration, incorrect resolutions, etc. it may affect your company’s reputation badly.


Search Engine Optimization

Search engine optimization, or SEO, is a strategy used by many companies to help boost themselves in Google’s search page rankings. The closer you are to the top, the better the chance potential customers will find you. SEO is simpler to implement and maintain with a responsive website, therefore you can invest more time in keyword and competitor research, and allow you to focus your efforts on improving your ranking.


Ease of management

Most smaller companies don’t have the time or resources to constantly focus on their website. Luckily, responsive design allows you to make the changes yourself, quickly and easily. Additionally, marketing campaigns are much easier to implement. As you only have one site to manage, you update content once – regardless of how different people consume your content resulting in lower content management costs and higher R.O.I.


Responsive design ensures a consistent experience that can increase lead generation, sales and conversions. Get in touch with us today to help you build a responsive web design, and ensure your site is ranked on Google.

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