How to create a strategic content calendar
Content managers are useful tools to implement into your marketing strategy, no matter how big or small your company is. If used correctly, content calendars could significantly drive business growth.
A content calendar maps out your marketing schedule in advance. It gives you a quick overview of the content you scheduled and the platforms it will be posted on.
Quickly picture this: You’re an owner of a small bakery, and you’re well known for your decadent French macaroons. It’s #internationalmacaroonday, and you were completely unaware of it until a customer asked why you don’t have any special promotions on your macaroons. Now it looks like you’re not up to date with all the latest trends. But how could it be your fault? You’re just doing what’s necessary to keep your business afloat.
If you have a social media content calendar, you can avoid the embarrassment altogether. Moreover, you will be on top of the latest trends, and you will never miss #internationalmacaroon day again!
If I’ve convinced you to create your own content calendar, then you need to keep reading. In the following blog, we will run through how to create your own content calendar step by step.
Step 1: Determine your topics
You can do this by making a list of the topics that you would like to cover on social media. Knowing who your audience is and what they are interested in might help you determine what content to create.
When you address topics that concern your followers, they are more likely to engage with it and even share it. Creating thought-provoking content can convert leads into paying customers.
Remember to adjust the content you are promoting to your customers as they move further along the buyer journey.
Step 2: Determine your publication channel
Once you have decided what you want to post about, you need to determine where you are going to distribute your content. Certain content types are suited for specific channels, and it’s easy to figure out what to post where.
Step 3: Decide how often you are going to post
It’s not necessary to post all day every day. You probably don’t have the resources to do so anyway, and you will burn out making all your marketing efforts ineffective.
Create a realistic posting schedule that you can keep up with. Consistency is important.
Step 4: Create a “roadmap”
Create a template that you can use to map out your monthly posts. If you want more sophisticated mapping methods, you can find free calendars on sites like HubSpot or CoSchedule.
Step 5: Fill in your content calendar
Certain content, like seasonal content, might be set in place, but everything else is flexible for you to play around with. You can be creative and come up with many different ideas, as long as it’s realistic.
An important tip is to reuse your content and approach specific topics from different angles.
Map out on what days you are going to post which content and where you are going to post it to.
Step 6: Schedule posts accordingly
All you need to do now is schedule your posts and watch the magic happen. If you take the time to schedule your posts monthly, you can sit back and relax for the rest of the month. This allows you to run your business without the constant pressure of being active online.
A content calendar will ultimately help you to deliver consistent content to the right platforms. Creating one of these handy tools will help you meet your marketing tolls more effectively.