How to improve your search rankings with Google Search Console
It goes without saying that everyone wants good search rankings for their online content because the higher your rankings are, the more traffic you get. If you have lots of traffic, you generally generate more revenue, and who doesn’t want a higher revenue?
Some content marketers think that they only have to create a great piece of content once, do a promotional push, and then their Google rankings is out of their hands. This is actually not true at all. Optimising your content shouldn’t be a one-time thing. Making tweaks to your content regularly will not only help your website to rank higher, but it will also drive more organic traffic to it.
In today’s blog, we are going to show you how to improve your search rankings with the Google Search Console tool. Here is how Google Search console helps you to build better inbound links and to build a more trustworthy domain:
- The performance report allows you to improve click-through rates:
Google Search console has a straightforward performance report. Its primary function is to show you how many clicks and impressions your website received in a specific time frame. It also shows you what the average CTR ( Click through rate ) is and the average position your pages are in the search engine results.
- Finds ranking pages with a low CTR:
The easiest way to increase traffic to your website is by finding pages with a few clicks, but a high number of impressions. If a lot of people are seeing a particular result, but not clicking on it, it merely means that it isn’t displaying how you thought it would in search engines. Once you have identified which pages aren’t performing well, you can start optimising them, Which brings us to the next benefit of Google Search Console.
- Optimising page titles and meta descriptions:
There are three significant pieces of content, namely: title, URL and meta description. These three pieces of information are all you have to get people to click through to your website. Use your title to make it very clear to people why they should click through to your site and meta titles are like elevator pitches to help you stand out from the crowd.
Getting your content found in Google’s search ranking is a continual process. If you want to get your content to rank better, contact us today. Our SEO specialists will optimise your content to be a cut above the rest.