How to grow your brand with social media contests
Whether you want to engage with your customers, grow your followers or expand traffic to your social media pages, contests are the way to do so! Social media contests are the perfect way to promote your brand to potential as well as existing clients. It also effectively boosts your brand online without breaking the bank.
Experts believe that social media contests are the easiest and most effective way of promoting your products and services without spending a fortune. However, it goes without saying that you need an effective strategy in place to run a successful social media contest. Remember, you have to give something, and in exchange, online followers will feel compelled to engage with your brand online.
In the following blog, we are going to share some result-orientated strategies that you can implement to make your next social media contest a huge success:
- Set your goals:
A social media contest will provide more value to your business if it is goal orientated. Set specific, measurable, attainable and time-bound goals. Examples of these goals are:
- Gaining more followers on your social media platforms
- Increasing your email list
- Gaining a better understanding of your customers through surveys
- Encouraging engagement
- Boosting brand awareness
- Compiling user-generated content
One campaign can accomplish all of these goals, yet prioritizing your goals according to their importance is crucial for your company. Keep in mind that if you set goals that are to complex, you might not achieve the results you need.
- Choose exciting prizes:
If you want to get potential customers on board, your prizes have to be exciting and compelling. It is important to take note of the fact that you don’t just want entrants, you want entrants that are likely to convert into customers (regardless of if they win the contest or not).
Here are our favorite prize offers:
- Your brand’s products or services
- Products related to your brand
- A holiday getaway
- Gift cards or monetary related prizes
- Understand your target audience:
No one will interact with your brand if it doesn’t offer something valuable to them; Therefore, it is vital to understand precisely who finds your offers useful. Get to know the people that you are dealing with daily, what characteristics do they have? Do they have specific preferences, likes or dislikes?
Once you can answer these questions, consider segregating different groups of people together, this will allow you to target smaller groups more effectively. It will be easier to keep customers engaged, and you will be able to offer more relevant prizes to them.
- Include influencers into your social media contest:
The ultimate tip to draw attention to social media competitions is by finding an influencer or two to promote it.
Influencer marketing has been ranked in the top 3 marketing strategies for three consecutive years, and here’s why: Social media influencers already have a broad audience of people following them on various online platforms. If you use influencers that engage with your brand regularly, they are likely to give you a genuine and honest review online. In return, their online following will feel compelled to engage with your brand, or enter into the competition you have running as well.
Remember to engage with an influencer with a following that matches your target audience. There is no point in asking an influencer with an immense number of followers to promote your product if their audience finds it irrelevant.
If you want more brand engagement, you can use social media to your advantage. Social media contests are the perfect way to establish brand credibility online. All you need to do is come up with a creative contest and offer something appealing to contestants. Remember to give away a truly unique experience and follow the tips we mentioned above. Otherwise, your competition might go unnoticed.