Benefits of having a blog on your website
Contrary to popular belief; Blogs are no longer just platforms for strongly opinionated individuals to give their two cents. Statistics show that today, blogs are one of the most effective ways to build brand awareness. Businesses use blogs to establish themselves online so that they can communicate with existing and potential customers.
Blogging is an affordable way for companies to drive traffic to their websites and attract their target market. According to statistics, almost 80% of companies that upload blogs to their sites as part of their marketing strategy gained more customers as a result.
If you own your own business, you are probably wondering if blogging is worth your time and effort. In the following blog, we are going to elaborate on the top 5 benefits blogs has on your website and effectively your business as well, then you can decide for yourself if it is worthwhile investing in blogs.
- Boosts Search Engine Optimization:
Search engines are more likely to add value to your website if you update it frequently with fresh content, and what better way to do that than with well-written blogs? By regularly uploading blogs to your site, you are continually feeding Google and other search engines with new content to index.
Blogs are a valuable tool to throw some extra keywords onto your website, increasing your visibility on the web. Once your blog gains popularity, other sites will likely link your articles on their pages; This is called backlinks, and it can significantly improve the trustworthiness of your content.
- Develops and strengthens relationships with existing and potential customers:
Engaging with your customers is a vital element in your businesses online marketing strategy. Blogging allows you to connect with clients more conversationally.
Most marketing strategies are simply monologues where a business floods the public with information about their products or services, whether the audience wants to hear about it or not. Blogging is different because it is a two-way conversation. You can get the conversation going by asking readers questions at the end of your blogs or through merely encouraging them to leave a comment in your feedback section.
This allows you to gain valuable insights about which content resonates with your audience and which doesn’t.
- Establish your business as an industry leader:
Even the smallest businesses can gain credibility within its industry, given it provides the public with relevant information. If you are persistent in writing blogs, your company has the opportunity to become a helpful “go-to” recourse for industry-related information.
This is especially beneficial for smaller businesses because it allows them to gain enough credibility to compete with larger, more established companies.
- Connect people to you brand:
Blogs give your brand a personal touch; It allows you to show your followers a secret, more laid-back side of your business.
Blogs are the perfect platform to share your companies’ corporate standards, visions and personality with the public in a creative way. You can use blogs to breach the gap between your business and its target market in a way that’s not possible to do with outbound marketing techniques.
- Provide value to your readers:
This is probably one of the most significant benefits of having a blog for your business. In-your-face ads might scare potential clients away, but if you provide them with content that makes their lives easier, you are guaranteed to grab their attention.
Make sure that your products or services offer a solution to prospective clients and subtly incorporate these solutions into your blogs. You build loyalty among potential clients when you provide them with free, beneficial content and when it’s time for them to make a purchase, they are more likely to support your business because you have proven yourself helpful in the past.
Blog posts are considered a helpful tool to nudge those considering a purchase to proceed with it.
After reading about some of the benefits blogging has to offer, I think it is safe to say that you feel compelled to add blogs into your marketing strategy. Blogging is virtually a must!