The importance of a functioning site
A professional website is vital if you want your business to stand out in the modern marketplace. Essentially a well-maintained website will give you a competitive advantage in your business field.
Having a website will directly affect the success of your business. Below, we’ll take a look at the importance of having a functional website.
If your business doesn’t have a website, it can easily be labeled as one that isn’t performing very well. Once your website gains this reputation, making sales becomes very difficult. A business that has a website will automatically gain credibility. Having a website will make it easier for you to build a brand for your business because it allows you to establish a strong brand identity.
Blogs are valuable tools to use to increase the reputation of your website. Statistically, 47% of consumers only engage with sales reps after reading 3 to 5 blogs. Reportedly, blogs influence 61% of buyers to purchase products or services.
People are likely to carry out online research about your business before they visit your office or shop, even if they heard a lot of positive things about your company before. Having a website will increase the online visibility of your business, and it allows you to add a map and directions to the physical address of your company; This means that potential clients can visit your company without having to much trouble finding the location of it.
A website is online, which means that it can be accessed 24/7. Therefore, your products can be sold at any time, and sales aren’t restricted to business hours. A business with an online shop on their website will have a significant improvement in sales.
You can create a page on your website that showcases samples of your work. Including testimonials of clients that you worked with previously will increase the impact of this webpage.
If your business has a website, it can easily create the impression that it is more prominent and more successful than it is. Having a well-built website levels the playing field for smaller companies, because it allows them to rank higher in google than their larger competitors.
There are many different ways to promote your business when it comes to online marketing. However, all of these techniques will fall short if you don’t have a website. Your website needs to ultimately be in the center of all your marketing strategies. Online marketing tools and techniques are simply used as a means to drive more traffic to your website.
Using analytics to keep track of how your business is preforming in real time is one of the biggest benefits of a functional website. You can gain access to valuable data, such as:
- How many people are visiting your website.
- Page views.
- Bounce rate.
- Average time people spend viewing your website.
Hiring a professional web designer will ensure that your website is functioning correctly. At Pixel Perfect Interactive, we strongly advise our clients not to build their own websites, despite free templates being available on the internet. A professionally built website is a cut above the rest.
If you want a professionally designed website that is aesthetically pleasing and jam-packed with creative content, contact us today!