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Google Adwords

Google Adwords

  |   Pixel Perfect News

Waiting for your website to organically work its way to the top of Google’s ranking might take some time. However, using Google AdWords is the answer to seeing immediate results.

 

Start earning more conversions and clicks today with Google AdWords.

 

From as little as R850 per month Pixel Perfect Interactive will set up and manage your Google AdWords account.

 

Google AdWords is a pay-per-click advertising platform. Google created AdWords as an advertising service. Advertisers can use this service as a means to reach a broader audience.

 

AdWords can quickly transform your business into a much more successful one; That is if you are using it correctly. However, if you are misusing this tool, you will end up spending thousands of Rands without being rewarded for all your trouble.

 

Advertisers can reach people through Google AdWords in the following ways:

 

  1. Google Search Network:

 

  If you are using the Google Search Network tool, your ads will be visible to users browsing the web using the keywords that you pre-selected; This method is likely to increase your sales because you are engaging with them at the research and purchase stage of the marketing funnel.

 

 Google Search Network guarantees well ranking ads when users are searching for brands similar to yours.

 

  1. Google Display Network:

 

  With Google Display Network a banner ad gets placed on websites that your target market would likely be browsing; This allows you to grab the attention of potential clients who would probably never have stumbled across your business on their own.

 

Google Display Network is a means to communicate with customers that previously engaged with your brand; In other words, it can be a re-engaging method. It can also be used to grab the attention of new, potential customers by running discovery campaigns.

 

When you’re advertising on Google, it is essential to note that you are not the only company advertising services that cater to the need of a specific target market. Rival companies can directly bid against each other for the same keywords. For your ad to stand a fighting chance in appearing on Google at all, you need to engage in bidding wars.

 

You bid against other marketers with the amount you are willing to pay Google Ads for every click you get on your ad. Your ad is more likely to appear in Google’s search results if you pay more towards PPC (pay per click).

 

Where your advertisement ranks do not just rely on your bid amount. There are four other very important factors to keep in mind if you want your ad to rank at the top of Google’s search results:

 

  1. Your advertisement and landing page need to be of high quality.
  2. Meeting the basic standards of Google’s quality threshold.
  3. The context in which a user is searching for something and at what time the search is being done.
  4. The extensions and other formats connected to your advertisement.

 

We will do the bidding for you!!!

 

Our specialists continuously do analytical research that can guarantee your business’s success story.

Fill out the form to receive a full 1-hour FREE consultation, either in person or it can be arranged remotely, our brand specialists are always eager to chat about your Google Adwords and how to optimise it.

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