As from the 21st of April 2015, Search Engines will use mobile-friendliness as a ranking signal in search results, rewarding websites that are fully optimized for mobile and tablet platforms.
Most modifications to the all-important Google Search Algorithm have only a low-weight impact on search results, however Google says the effect of this change will be profound. It is very important for any business owner with a website to respond accordingly.
Effective immediately, Google will also factor content from mobile apps (a feature called App Indexing) when rendering mobile search results. Android users who are signed into their Google account will begin to see apps more prominently in search listings.
These changes will make it easier for mobile users to find relevant, high-quality search results that are optimized for their devices, creating a better search experience. Google provides very clear recommendations on what you can do to make your website mobile-friendly. If your business website has not yet adopted responsive design, contact Pixel Perfect today for a free consultation and we will analyze your website for you.
Please click on the link to find out if your website is 100% mobile responsive.